The study found Americans tend not to be loyal to a specific location, but rather visit multiple convenience stores on a regular basis. Nearly half said they “grab and go,” 39% browse for new items, and 16% tend to hang around a store and visit. Consumers who shop at convenience stores want fresher, healthier food options, according to Vixxo. They found 63 percent of consumers said they would favor convenience stores that offered more fruits and vegetables, 68 percent said they would more frequently visit stores that offered healthy sandwiches and salads. Survey respondents noted greater product variety (30 percent) and better product quality (20 percent) as where they see improvements.
Lightbulb Moment: C-Stores have been reinventing themselves faster than any other segment and consumers are catching on. They are simultaneously stealing share and social media hits from both QSR and Grocery. Can you see these upcoming changes before they arrive? That’s where Culinary Tides, Inc. comes in.