Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

According to Pew Research Center, 48 percent believe the average person is exposed to potentially threatening additives in such small amounts that there is no serious risk. Public concern is highest for meat from animals given antibiotics or hormones and produces grown with pesticides, 26 percent say food and drinks with artificial preservatives pose a great deal of health risk for the average person over time; 21 percent say the same about foods with artificial colorings.  And 49% of US adults see GM foods as worse for their health. 


Lightbulb Moment: Consumers are right to be concerned about food safety, no doubt.  However, I wonder when the food industry is going to stand up for itself and address unfounded concerns instead of bending to irrational worries as their go-to solution?  Why is no one conducting a Worry Map on some of these issues? A Worry Map reveals the reasoning behind unfounded fears so the industry can address the issues and educate.