Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

Plant-based protein sources are getting all the love these days. However, the data show that animal proteins still dominate.  A 2018 study by The NPD Group showed 14% of U.S.  consumers regularly use plant-based proteins in their diets, which means 86% evidently rely primarily on animal proteins instead.  The bottom line is that animal proteins provide a variety of functional benefits for commercial food processors, not to mention nutritional and economic benefits.  Plant-based hamburgers are in the headlines, but real meat still has the upper hand in many applications.  For simplicity, it can’t be beat – one ingredient versus 21 ingredients in an Impossible Burger.  Beef also contains a wide variety of nutrients that are needed for good health.  These include carnosine, an amino acid that reduces the harm of a process called glycation, which is related to aging diseases; numerous minerals, such as iron, potassium and selenium; and a range of B vitamins.


Lightbulb Moment: You have to decide, as a meat eater (because it isn’t vegetarians eating these faux meats) are your clients in Camp “I want to eat simply” or Camp “I want to avoid meat and I don’t care about the complex ingredient dec or processing”. 

Want to keep up with the plant protein trend and research behind them?  Schedule a Capabilities meeting with us and see what we can do for you.