The Gluten free trend is starting to unravel, according to the Grain Food Foundation. The gluten-free diet is really for people with a medical condition, and it is not being covered in the media any longer as a healthier alternative to a normal diet. The low FODMAP diet is now taking over that space, which contains small amounts of gluten. That favorability of gluten-free dieting is declining should not offer peace of mind. A wide variety of diets have been popular over the past two years, but the top three — gluten free, carb-focused and keto — all restrict intake of carbohydrates. Discussing the carb-focused diets, these are diets that say to reduce carbs for the sake of reducing carbs. It doesn’t say how much or what percentage. It’s is not very educational and is also threatening. Additionally, there is no shortage of diets specifically targeting carbohydrates, including keto, Paleo, Whole30, carnivore, pegan and no-sugar challenge. Gut health represents an enormous opportunity for grain-based foods. Grains play a positive role. Focus on speaking in a “science forward way” to respond constructively to celebrity endorsed diets.
Lightbulb Moment: As long as consumers are attracted to diets that have a Victim, Villain, and Hero, carb bashing is going to be around, unfortunately. Consumers are moving away from gluten free as they realize it is only has value as a medically prescribed diet. It is detrimental to gut health however, so focus on the gut health message to change the conversation. Interested in learning more about diet trends? That’s where Culinary Tides, Inc. comes in.