Medicinal Cocktails

History is replete with beliefs that alcohol, by itself or combined with herbs, is a cure for various ailments. During Prohibition in the US, a pharmacy was the only place one could legally grab a bottle in exchange for a doctor-signed note. Today, bartenders across...

Mixallogy pods shake up cocktails

The pods look like K-cups, but are intended for something much stronger.  Mixallogy is launching Cosmo, Margarita and Lemon Sour mixers to make low-calorie, organic cocktails at home.  Each cocktail mix contains 40 calories max and is sweetened with 10 grams of...

Demographics out, beliefs in

Nutrition must target what consumers ‘believe, think and feel,’ says HealthFocus International.  HealthFocus International developed a wellness consumer segmentation tool and split US consumers into four categories according to how they adopt health and...