Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

In a poll by Lincoln Park Strategies for the International Food Information Council, 75% said soymilk and almond milk did not contain cow’s milk, with 16% unsure and 9% believing they did contain cow’s milk. For coconut milk, 74% said coconut milk did not contain cow’s milk, 18% were unsure and 8% believe it does contain cow’s milk. And 73% said rice milk did not contain cow’s milk, with 20% unsure and 7% believing it did contain cow’s milk. Regarding nonfat milk, 22% were unsure if it contained cow’s milk or believing it doesn’t; 26% unsure if ‘skim milk’ contained cow’s milk or believing it doesn’t; and 15% unsure if ‘chocolate milk’ contained cow’s milk or believing it doesn’t.

Source: foodnavigator-usa.com

Lightbulb Moment:  What is there to say…consumers are not entirely sure if cow’s milk contains cow’s milk or if plant milk contains cow’s milk.  And people are wondering why the FDA is considering the question of whether plant milk should be allowed to be called “milk”…Really?