According to a Plant Based Foods Association-commissioned analysis of FDA-collected comments, a majority of the more than 7,000 respondents advocated for the continued use of descriptive dairy terms for plant-based milks and other dairy alternatives.  Just 13.5% called for restricting the use of the dairy terms, with 51% of those comments coming from dairy farmers.  Seventy-six percent of 7,061 of the public comment writers said they want plant-based milk companies to continue using “milk” and other traditional dairy terms to describe plant-based versions of those items.  That’s according to an analysis of the responses by Linkage Research and Consulting, commissioned by the Plant Based Foods Association.

Source: forbes.com

Lightbulb Moment: This would open the door to plant-based meat, butter, etc.  being in trouble as well.  The trick here is what is the standard of identity then??  Are you worried about how this affects your product lines? That’s where Culinary Tides, Inc. comes in.