Consumers are becoming less interested in following specific diets and more concerned about clean-label attributes that make them feel healthy and energetic, according to The Hartman Group. Despite more than half of U.S. consumers having tried a diet in the past three months, just 3% of consumers identify with a specific plan.
Lightbulb Moment: Dieting is about changing your relationship with food, not villainizing particular foods or food groups. Want to alienate the dietetics community? Call out a food or food group and cry that is the reason for obesity. It is not a sustainable approach. The only victims are consumers. Want to know about diet trends? That’s where Culinary Tides, Inc. comes in.