Consumers are increasingly making food choices based on a personal definition of health, such as food described as natural, organic, high in protein or functional, according to Technomics’s 2018 Healthy Eating Consumer Trend Report. Forty percent of consumers say their definition of health has changed over the past two years. Key takeaways from the report include: •66% look for calorie counts on restaurant menus at least some of the time •34% say they’d be likely to order dishes made with vegetables.
Lightbulb Moment: No matter what part of the food industry you are in, you need to be able to predict where consumers are going to be before they arrive. What are their drivers? Who are the parents of the trends they engage? If you can answer these questions, then the findings of this report should not surprise you.