More than 70% of consumers prefer to shop with retailers that offer brick-and-mortar and online shopping options, according to DXC Technology. Additionally, 94% of consumers report feeling more confident about their purchases after receiving help from store associates.  Further, online showrooming strengths brick-and-mortar locations, as 36 percent of consumers buy in-store after exploring products online, according to IT services provider. 

Source: candyusa.com

Lightbulb Moment: No matter how cool online shopping is, it will always be a two-dimensional experience compared with going into a store where you can see and touch products before buying.  Having the two together forms the synergistic partnership consumers are looking for.