64% are more likely to recommend a brand that delivers these experiences, according to Siegel+Gale’s “World’s Simplest Brands” index. Key findings include:
- 55 percent of people are willing to pay more for simpler experiences.
- 64 percent of people are more likely to recommend a brand that delivers simple experiences.
- A stock portfolio of the simplest global brands has outperformed the average of the major indexes by 679 percent since 2009.
Lightbulb Moment: It is not enough to just be simple. You have to be different than your competitors for your simple message to stick with consumers. Remember, the amygdala (part of the brain responsible for emotions, survival instincts, memory) doesn’t just filter out the boring, it also like bright, shiny things. So be simple, bright, and shiny.