Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

41% of American and Canadian consumers would try food infused with cannabis if it becomes legal, according to a study from AT Kearney. In addition, 25% of respondents said their perception of a non-alcoholic beverage company would improve if they became involved in cannabis.  About 80 percent of respondents believe that cannabis products can offer wellness or therapeutic benefits.  Forty-three percent would try therapeutic or supplemental cannabis-infused products. 


Lightbulb Moment: Cannabis is a Pandora’s Box – an unstoppable trend, with few or no adversaries or competitors It is legal for medical use in 33 states and recreational purposes in 10 states plus Washington, DC.  While it does have adversaries, they have not been able to stem the wave.  The most powerful thing Cannabis offers is that that since its components CBD and THC can be separated, it can offer recreational or medicinal properties in separate products.  And it can be served as an inhalant, food, or beverage.  No other food product can boast this potential.