71% of consumers say healthy menu items increase their likelihood of choosing one restaurant over another, according to the National Restaurant Association. As a result, 55% of family-dining operators, 57% of casual-dining, 49% of fast-casual, and 41% of quick-service operators said they would add healthier items to their menu.
Source: restaurant.org
Lightbulb Moment: Healthy menu choices are now seen as a desirable attribute instead of a detractor. It is not that indulgence is negative but that health and indulgence have formed an alliance. There is now a sliding scale … the time for absolutes is over.