Eighty-seven percent of consumers are looking for a personalized and consistent experience across channels yet only 71% of retailers plan to offer the ability to “start the sale anywhere, finish the sale anywhere, according to Boston Retail Partners (BRP). BRP reported 68% of consumers would choose a store offering personalized promotions and discounts, with the same percentage of retailers needing to improve their ability to use customer insight to meet expectations. The key findings in the 2019 Unified Commerce Survey: 64% of consumers choose a store based on product information availability via their mobile device, 41% of retailers plan to improve the mobile experience to ensure they are meeting their customers’ expectations, 81% of consumers purchase online at least once per month and 89% browse online at least once per month, and 68% of consumers would choose a store that offers personalized promotions/discounts over a store that doesn’t offer them.
Lightbulb Moment: Consumers want a seamless experience with the younger generations having experienced nothing else. Want to know more about consumer expectations? That’s where Culinary Tides, Inc. comes in.