Compared to their Millennial counterparts, 18- to 24-year-olds are more likely to look for organic or natural foods, according to Packaged Facts. Gen Z have moved in the direction of multiple eating experiences that occur throughout the day.  As a result, today’s 18- to 24-year-olds are more likely than their Millennial predecessors to say they often snack between meals (74% vs 66%).  When they do slowdown to prepare a meal, Gen Z young adults are much more likely to prefer simple, easy-to-prepare meals (58% vs 40%).  Households headed by adults under age 25 are 29% more likely to eat shelf-to-microwave dinners and 26% more likely to eat frozen breakfast entrees/sandwiches.  They also have a 23% higher likelihood of eating frozen (complete) TV dinners and are 10% more likely to eat dry packaged dinners, dinner mixes, and kits.

Source: preparedfoods.com

Lightbulb Moment: Gen Z is the first generation to be born into sustainability – they don’t know a world without organic and recycling and they also walk the walk in behavioral research.  Cooking however is not a skill they grew up with however, nor did they have the benefit of a stay at home parent compared to older generations.  Want to learn more about what drives this Gen’s behaviors?  That’s where Culinary Tides, Inc. comes in.