90% of teens report using Instagram at least once a month, according to Piper Jaffray’s semiannual, “Taking Stock With Teens” survey. Among the teens surveyed, 70% said they prefer brands to contact them about new products through Instagram, with Snapchat following as the preferred method for brand engagement at about 50%. However, Snapchat is the favored social media channel, with 41% of those surveyed naming it as their favorite, compared to 35% for Instagram.
Lightbulb Moment: Don’t expect Gen Z to follow in the footsteps of Gen Y. They are the children of Gen X and so their personalities more closely resemble the independent thinking of Gen X than the herd behavior Gen Y exhibits. Want to know more about navigating Gen Z’s motivations? That’s where Culinary Tides, Inc. comes in.