The Glenlivet has unveiled edible pouches containing whisky in an effort to bring glass-free cocktails to consumers.  Each biodegradable pouch in the limited “Capsule Collection” holds 23 milliliters.  A first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the perfect flavor explosion experience.  The capsules are popped in the mouth for an instant burst of flavor, and the capsule is simply swallowed.  There is no need for a glass, ice or cocktail stirrer.  The seaweed used grows at a speed of around 1m per day and actively contributes to de-acidifying our oceans.  If discarded, the capsules biodegrade in 4-6 weeks, faster than fruit peel. 

Source: pernod-ricard.com

Lightbulb Moment: I rarely comment on a product but this one is fabulous!  The capsule is simply brilliant! Think of the potential with other products.  Want to keep up on technologies like this?  Schedule a Capabilities meeting with us and see what we can do for you.