Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

Pulse flours’ rising demand has resulted in a growth in research on its nutritional benefits, use and available varieties.  Future Market Insights (FMI) put together a study, “Pulse Flour Market: Global Industry Analysis 2012-2016 & Opportunity Assessment 2017 – 2026,” of its global market, which is estimated to reach about $28.8 million in revenue by the end of 2026.  The study also expects pulse flour to increase at a CAGR of 10.7% between 2017 and 2026.


Leading the way in the list of pulse flours is chickpea.  FMI predicts that it will emerge as the top-selling pulse flour and bring in an estimated $10.3 billion in revenue.  Chickpea flour is high in protein and carbohydrates and is used in a variety of dishes, especially in India.  Pulse flour will find its largest application in bakery and confectionery foods.  This category will reach approximately $11.4 billion in revenue by the end of 2026.  And, according to the study, Asia Pacific excluding Japan will remain dominant in the market, bringing in about $14.2 billion in revenue.  North American and Europe also will experience a rise in demand.

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Lightbulb Moment: Pulses are demonstrating Ricochet behavior.  A Ricochet occurs when a trend jumps tracts or moves into a new territory suddenly.  First, they showed up in bowls, wraps, salads, and side dishes, then on to chips, bars, and cereal, next was beverages and as flours outright.  They are fabulous but their biggest detractor is their personality.  They are humble.  They can easily play the part of the leading lady but instead assume the part of the best friend.