Oregon’s Green Zebra Grocery offers the ease of a convenience store to those who want healthier, more local options. They hope to help redefine the nature of convenience stores with a chain of small shops that improve the health of neighborhoods. Green Zebra succeeds by delivering traditional consumer needs of cost, taste and convenience, under the halo of fresh, organic food, strong ties to neighborhoods and swaggering hipness.
The stores are reminiscent of Trader Joe’s, but with a heavier focus on fresh foods instead of packaged goods. A typical Green Zebra store is about 5,000 square feet, twice the size of the traditional 7-Eleven.
Lightbulb Moment: Another fabulous revitalization of the Convenience store. As they continue to morph and hybridize the threat to grocery and QSR grows. Grocery and QSR either needs to reinvent or expect to lose share. What you hear is the pitter patter of competition.