Worldwide, 64% of consumers read the labels on food packages, while 33% are said to have increased their research on ingredients over the past year, according to HealthFocus International Global Trend Study 2018. BENEO’s Clean Label Consumer research 2018 also shows that 51% of UK consumers now look at the ingredients list, compared to 43% looking at nutritional information and 32% at health and nutritional claims. According to Nielsen, 45% of consumers looking for healthy snacks and 41% wanting snacks that contain less sugar. Interestingly, 40% also expect to pay a premium for healthy/functional snacks, compared to their non-healthy alternatives. It reduces the 10-20% sugar traditionally found in sugar sweetened popcorn products to only 1%. According to Mintel, more than half of UK snackers (52%) perceive snacks made with pulses to be healthier than potato-based ones, while 39% of Brazilians are interested in healthier versions of their favorite snacks.
Lightbulb Moment: Healthy indulgence is a Pandora’s Box, once opened, there is very little chance of it closing. The health element softens the guilt associated with the indulgence piece. A perfect marriage.