Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

Science behind the diet suggests that by drastically reducing carbohydrate and sugar intake, and filling up on fats instead, the body will begin the process of ketosis – a state when the body breaks down both dietary and stored fats into substances called ketones.  The body then begins utilizing fats rather than sugar for energy, thus leading to weight loss.  The average keto diet recommends about 20 net carbs a day or less.


Here’s a look at several new product offerings aimed at this market….  Sated has introduced ketogenic meal replacement shakes – high in fat and have moderate protein to prevent blood sugar spikes or crashes.  Keto Bomb by BPI Sports is a ketogenic creamer designed to help fuel weight loss and boost energy.  Keto Cookie Nui Foods LLC has launched a variety of cookies that are low carb and contain only two grams of sugar per serving.  Keto Bark by ChocZero allows ketogenic dieters to indulge in the chocolate they crave, with minimal carbs and no sugar.


Lightbulb Moment: Yes, another low carb diet enters the Morph pattern which includes other gems that limit the diet, such as Paleo, Atkins, and others.  Once you go down the path of embracing diets which villainize entire food groups instead of promoting balance, don’t be surprised by the adversaries surrounding you on all sides.  Best to lay wide bets and not go down the rabbit hole of elimination diets.  Consumers want the magic bullet to weight loss.  Help them learn moderation so entire categories of foods, like grains and beans, are not seen as the enemy but instead embraced as part of a healthful diet.