Quick-service restaurant Chick-fil-A Inc. is throwing its name into the ring of branded meal kits. Chick-fil-A Inc. plans to introduce branded meal kits at 150 restaurants in the chain’s home Atlanta market on Aug. 27, reported Convenience Store News sister publication Progressive Grocer. The Mealtime Kits are designed to make it easy for consumers to prepare their own meals at home from fresh, pre-measured ingredients available at its drive-thrus and front counters, as well as via the Chick-fil-A One app.
The company will be the first quick-service restaurant to offer a full meal kit, according to Chick-Fil-A. Chick-fil-A Chef and Atlanta restauranteur Stuart Tracy helped create five recipes for the meal kits, all of which include the brand’s famous chicken, including: chicken parmesan, chicken enchiladas, crispy dijon chicken, pan roasted chicken and chicken flatbread. Chick-fil-A will rotate the five recipes during the test period, offering two at a time.
Lightbulb Moment: Brilliant. A riff on meal kits moving into grocery but with the pitcher being a restaurant and the catcher being a C-store.