History is replete with beliefs that alcohol, by itself or combined with herbs, is a cure for various ailments. During Prohibition in the US, a pharmacy was the only place one could legally grab a bottle in exchange for a doctor-signed note. Today, bartenders across America are coming up with concoctions that combine spirits with herbs, fruit, and produce that have beneficial properties. And bar and beverage menus increasingly reference medicine, alchemy, and drugstores in names of drinks and establishments.
Lightbulb Moment: The best part of this trend is researching the ingredients, combinations, and explaining the history behind what you come up with. It would be smart to segregate drinks by mental or physical benefits. This could easily translate to mocktails and session cocktails so sky is the limit. Want to learn more about how this trend impacts your business? That’s where Culinary Tides, Inc. comes in.