In-store shopping is still the preferred way for 52% of moms to get their groceries, vs. 27% of dads, according to a report from Valassis. Retailers. Those that offer prepared foods, saw increases in shopping from 36% of mothers. Overall, 79% of moms said that going to stores with the lowest prices is critical, while almost 60% want to save the most money through the use of coupons and discounts. One in three moms cites the highest priority when it comes to grocery shopping is saving time, while more than 25% says the same about ease and convenience. Over half of moms indicate they need better solutions to save more time (53%) and money (58%). Over 33% of moms are increasingly shopping via brick-and-mortar that offer the added convenience of delivery and pickup options and 51% always or very often search online for coupons.
Lightbulb Moment: There era of wanting to see, touch, and choose your own foods is not over as there is joy in making those choices yourself which can’t be replaced by a box showing up at your door. Want to understand more about shopping drivers? That’s where Culinary Tides, Inc. comes in.