However, the body, which advises policy makers and on bioethics, said more evidence is needed to determine if meat alternatives really are more sustainable and healthier than conventional meat in the long-term. Some meat alternatives offer health benefits over conventional meat, such as providing fiber and less cholesterol.  However, these products are usually highly processed and can contain the same amount of calories and saturated fat as beef burgers, and high levels of sodium.

Source: foodnavigator.com

Lightbulb Moment: Meat eaters are consuming these faux meats, not vegetarians.  So how long do you think meat eaters will pay more for items with a longer ingredient dec and more processing steps than meat? That will set when you downsize or exit the faux meat trends.

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