Only 50% and 39% of shoppers are brand-neutral when it comes to buying fresh meat and processed meat, respectively, compared to 74% and 63% in 2005, according to FMI’s Power of Meat 2019. What’s more, the report found that interest in branded items is much higher among younger shoppers, with just 36% of Gen Z shoppers identifying as brand-neutral, compared with 58% of baby boomers. Over the past year, higher-end beef cuts saw significant growth, including ribeye roast (14.2%), T-bone steak (13.9%) and bone-in strip steak (9.5%), according to the Power of Meat 2019.
Lightbulb Moment: Millennials are drawn to the brands of their parents (Boomers) whereas Gen Z are more brand loyal but they make up their own minds, as Gen X, their parents do. Want to understand more of what is occurring in meats? That’s where Culinary Tides, Inc. comes in.