Daymon found that consumers are continuing to reject the idea that national brands are best, with 85% saying that they trust private label and 81% saying that they buy private label product during every shopping trip, according to its 2019 Private Brand Intelligence Report. Across all categories (food, household, pet, and personal care) private label dollar sales rose 4% in 2018 according to Nielsen Scan Data, nearly six times the growth of national brands.
Lightbulb Moment: The US is following in the footsteps of Europe which has a long history with private label. Now that the quality is rising, the fact that there is not as much of a savings isn’t necessarily a deterrent. Interested in understanding other consumer shopping behaviors? That’s where Culinary Tides, Inc. comes in.