In fact, about a third of consumers say their opinion of added sugars has become more negative in the past year,” based on data collected by IFIC between 2017 and 2018 for its annual Food and Health Survey. Are excessive calories the culprit and not sugar? There is just this all around fear about sugar and carbs but carb intake since 2000 has been going down as has sugar, but consumers are not losing weight. What hasn’t gone down is, and what really needs to go down, is total calories. The fear should be too many calories, but we are not fearing that. We are fearing the sugar instead.

Source: foodnavigator-usa.com

Lightbulb Moment: I couldn’t say it any better – sugar is not the culprit for the obesity crisis – calories are.  The fear should be too many calories, not sugar.  Interested in understanding what other health trends may be impacting your brands? That’s where Culinary Tides, Inc. comes in.