73% purchased bread in the last week, and 63% purchased a sweet baked good, according to the American Bakers Association’s Attracting Gen Z and Millennial Customers study. Most (78%) of Gen Z and Millennials eat carbs in their regular diet. Further, the majority (75%) of younger consumers are not dissuaded from consuming baked goods because of a concern about carbohydrates. Many (48%) would also be convinced to try a company’s goods if the ingredients were responsibly sourced. They want to see more baked goods in meal kits, potentially in a physical grocery store – a vast majority of Millennials and Gen Z consumers still prefer to shop for baked goods at a traditional grocery store.
Lightbulb Moment: Yes, carbs are back, bread and other carbs can be beaten down but never broken. For as much as everyone loved touting gluten-free, no one is talking about carbs being back on top. Toast, noodles, rice anyone?? Wondering how to navigate their return? That’s where Culinary Tides, Inc. comes in.