A new study from Culinary Visions found that although more consumers would prefer to enjoy cannabis-infused food and beverages at home, there is still interest in ordering them at restaurants. The study found that 47% of consumers want food and beverages to serve functional purposes, while 48% also expect them to taste good. Additionally, 37% of surveyed consumers reporting they would consider ordering a cannabis-infused menu item at a restaurant. However, just 34% of women saying they would consider ordering a cannabis-infused menu item at a restaurant compared to 45% of men. Its research found that it is more likely to gain acceptance in a full-service restaurant (36%) than in quick-service venues (26%).
Lightbulb Moment: Cannabis moving into cuisine is a Pandora’s Box. It’s happening, it will continue to evolve, what you have to decide is if you want to engage this trend, how will you navigate it, and how will it affect the voice of your brand. That’s where we come in.