Twenty three percent of consumers say non-alcoholic beverage offerings are very important to them when choosing a restaurant, up from 18% in 2016, according to Technomic’s 2018 Beverage Consumer Trend Report.

Source: technomic.com

Lightbulb Moment: Yes, short, sweet, and to the point.  Food is not the only factor in consumer’s dining decisions, neither is a restaurant’s cocktail scene.  What is your mocktail game and do you need to revisit your strategy?  This translates also for C-stores, QSR, Fast Casual, and Grocerants.