Trends, Foresights, & Insights for the food + related industries 503-880-4682

According Oxford University, there is evidence that men and women do taste food differently. Differences assessed included taste (gustation), smell (olfaction), trigeminal and oral-somatosensory stimulation and color perception.  However, genetically-determined individual differences do not clearly divide men and women with the exception of the visual differences.  Differences are ‘too slight’ to justify launching a food or beverage product specifically for women, or men.  The danger is that any food or drink product that is explicitly targeted at one or other sex can too easily be seen as supporting sociocultural inequalities/differences. 


Lightbulb Moment: Interestingly, in an attempt to customize products, you now risk being labeled as sexist.  Consider focusing on something more tangible than perceived flavor differences – such as disease risk differences between sexes.