Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

Chlorogenic acids, compounds found in coffee may improve cognitive performance and motor speeds, says a study from the Kao Corporation. Sixteen weeks of supplementation with 300 mg per day of chlorogenic acids (CGAs) were associated with significant improvements in motor speed, psychomotor speed, and executive function, compared with placebo.


Lightbulb Moment: When a consumption behavior is witnessed worldwide, often it is not born in a vacuum and there is a reason behind it.  More clinical health research is being reported which backs coffee as a support for cognition.  Such research also explains why it is consumed in the morning around the world.  Often times trends get pushed out of the spotlight by a competing trend, however, if a trend has clinical health as an ally – its lifecycle gets lengthened.  Coffee’s rockstar status isn’t going to change anytime soon.