Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

Newk’s Express Market Fast casual Newk’s Eatery has rolled out its Express Market concept at 49 units and plans to transform the existing grab-and-go coolers at all of its 120 units to the updated retail space. The grab-and-go area includes prepared proteins such as broiled shrimp, sliced chicken and flash-seared ahi tuna.   


The Tavern by Sweetgreen is a year-round farmers’ market that sells produce from farmers that supply Sweetgreen restaurants, Parmesan crisps and local cheeses that are cross-utilized on the chain’s menu.  3.  Real Good Stuff Co.  opened Real Good River North, a market space that’s like a mini food hall-plus-convenience store.  The location includes a smoothie bar, a hot foods counter with customizable bowls and a sweets corner with soft serve and locally produced pastries. 


Lightbulb Moment: These hybrids are here to stay.  If you want to prolong a product’s lifecycle, you need to layer trends within the product.  This is an example of layering trends within a brick and mortar space which is why it is so brilliant and fearsome.