Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

Researchers warns that social media influencers with weight management blogs may not offer credible or trustworthy advice…  A new study in the UK has assessed the underlying nutrition and weight management information provided by some of the most popular UK influencers.  The findings reveal that just one of the nine most popular UK bloggers studied met the researchers’ credibility indicators.  This misinformation can act to undermine efforts of evidence-based campaigns by public health organizations.  Also, if they are providing recipes that are high in calories but claim to help with weight loss – this might hinder any weight loss.


Lightbulb Moment: The same problem can be seen here in the USA.  If your company is in the habit of posting weight management or health advice, make sure you have an RD backing you up.  A lawsuit would favor the complainant.  Interested in how social media is influencing your trend? That’s where Culinary Tides, Inc. comes in.