Sprouts Farmers Market has published a Whole30 Shopping List for those who want to reset their health, habits, and relationship with food by participating in the January Whole30. “Think of the Whole30 like pushing the reset button for your health, habits and relationship with food,” said Whole30 Co-Founder Melissa Urban. “Our short-term elimination program helps you identify foods that may be having a sneaky negative impact on your energy, sleep, digestion, mental health, cravings, allergies, or joint pain, and use what you learn to create the perfect sustainable diet for you…” Those interested in Whole30 can learn more about the program at six store events — in Atlanta, Dallas, Denver, Las Vegas San Diego and West Hollywood, CA. The first 100 customers will receive a free copy of New York Times bestseller.
Lightbulb Moment: Does Sprouts understand that the Whole30 diet vilifies key food groups and thus excludes vital nutrients from the diet? Did they know diets such as these are not sustainable and do not often result in long term successful weight loss? The diet, in fact, eliminates foods that Sprouts sells – so, in fact, is encouraging customers not to buy products they stock. Maybe they didn’t know.
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