Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

The team from the University of Glasgow examined 332 products from 41 different brands, including breakfast cereals, fruit snacks, fruit-based drinks, dairy products and ready meals, sold in seven major UK supermarkets between 2016 and 2017. They concluded that close to half the products (41.0%) were classified as less healthy.  Cereal bars were likely to be classified as less healthy, followed by breakfast cereals and fruit snacks.  Marketing methods They also noted the use of cartoon characters, toys and promotions (91.6%), nutrition claims (41.6%) and health claims (19.6%) were common marketing techniques.  The ‘one-of-five-a-day’ claim was also prevalent (41.6%); however, 103 of the products examined, or 75.4%, actually contained less than 80g of fruit and vegetables.  The study also revealed the sugar content was still high in fruit snacks (16.2g/100g), cereal bars (7.5g/100g) and breakfast cereals (8g/100g), despite Public Health England’s target to reduce sugar by 20% by 2020. 


Lightbulb Moment: This is a lawsuit waiting to happen…I can hear the sirens already.  Interested in learning the current snack trends that have legs? That’s where Culinary Tides, Inc. comes in.