According to Radial, consumers are willing to compromise on delivery time in exchange for receiving their order for free. And while 35.1% of Americans expect their goods to arrive in two days or less, only 24.3% would be willing to pay up to $10 for delivery. Going a step further, 64% of shoppers expect free delivery for all online purchases. The report, “Cracking the Code: What Online Shoppers Value Most,” also found that return processes also play a major role in the way consumers purchase online goods. Fifty-one percent of Americans avoid purchasing goods from online retailers who do not offer free returns.
Lightbulb Moment: Bottom line, free delivery overrides arrival time.