According to Radial, consumers are willing to compromise on delivery time in exchange for receiving their order for free.  And while 35.1% of Americans expect their goods to arrive in two days or less, only 24.3% would be willing to pay up to $10 for delivery.  Going a step further, 64% of shoppers expect free delivery for all online purchases.  The report, “Cracking the Code: What Online Shoppers Value Most,” also found that return processes also play a major role in the way consumers purchase online goods.  Fifty-one percent of Americans avoid purchasing goods from online retailers who do not offer free returns. 

Source: chainstoreage.com

Lightbulb Moment: Bottom line, free delivery overrides arrival time.