Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

Taco Bell, which has yet to jump on the plant-based protein trend, has developed two meatless menu items for international consumers including a Crunchy Taco filled with “meat” made of pulled oats and legumes. The meatless plant-based ingredient, which looks and tastes like ground beef, is seasoned with Taco Bell’s proprietary spices. The taco is topped with shredded lettuce, cheese and creamy chipotle sauce. Over the past week, the so-called Oatrageous Taco became a permanent item in Spain after first testing in Finland. It will land on European menus in summer 2020. The meatless menu offerings come as Taco Bell restaurants in the U.S. have avoided partnering with plant-based leaders such as Impossible Foods and Beyond Meat.


Lightbulb Moment: Love the fact that Taco Bell created their own simpler meatless offering made from oats and legumes.  What is the ingredient dec? When will it hit the USA? Holding our breath!

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