Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

We started working with Culinary Tides at what seemed like an inflection point in our industry. At a time when our competitors and retail customers were all jumping on a bandwagon of what seemed like the next big thing, we utilized foresight provided by Culinary Tides and chose to sit that one out. While unpopular at the time, it was undoubtedly one of our smartest decisions. Seeing recent struggles faced by competitors in that area has reaffirmed our choice, allowing us to save millions of dollars in product development, distribution, sales and marketing costs. Despite customer pressure, we were able to demonstrate the long-term viability and lifecycle of our products, backed by solid reasoning for abstaining from what then seemed like a hot market. Our foresight has proven to be one of our greatest assets, safeguarding our company’s financial stability and reinforcing our market position. Our regular engagements with Culinary Tides are eagerly attended by an ever expanding cross-functional group. With their help navigating the vast world of trends, we now know what is actually likely to be the next big thing and focus our resources appropriately.