Thirty-two percent of consumers are likely to shop at a store offering augmented reality (AR) over a retailer that doesn’t offer AR and 29% would like a virtual reality experience as part of their shopping environment, according to a report from BRP. Nineteen percent of retailers currently offer Internet of Things capabilities and 36% plan to within three years, while 23% currently utilize artificial intelligence and 30% plan to within three years. Consumers are very interested in relying on technology instead of human interaction if it makes the purchase process quicker and easier. For example, 55% are more likely to shop at a store with self-checkout vs. a store without and 57% will choose a store offering automated returns to avoid human interactions and speed the process.
Lightbulb Moment: The value in this study lays in segmenting out the different generations. Although AR is here, the gens respond differently to its utilization. More importantly, how do your specific cliental respond? Don’t jump on a bandwagon only to end up alone.