2022/23 Foresights Report
Shifting Sands: Foresights Shaping the Food & Beverage Industry in 2022/23
A Culinary Tides, Inc. report with contributions from Menu Matters
Release Date: Available Now
Watch the Encore Webinar Replay
Culinary Tides & Menu Matters held an encore webinar discussing the report:
Recorded Tuesday, May 3rd, 2022
We show you how to create personalized foresight using our report.
Check out the replays of our previous webinars:
Report First Look
Culinary Tides & Menu Matters held a webinar for the first look at our report:
Recorded Friday, March 4th, at 12pm ET
A Look Behind The Curtain: Building The 2022/2023 Trend Report Webinar from December 15th, 2021
Flavor forecast for our 2022/23 trends report: Shifting Sands Forecast: Trends Shaping the Food Industry in 2022/23 Webinar from September 1st, 2021
Shifting Sands: Sustainability in 2021 and Beyond Webinar from May 27th, 2021
Details of the 2022/23 Report
We are excited to announce that we have offer 3 report options:
- Full Report: Food & Beverage
- Beverage focused report
- Food focused report
All purchases include:
- PDF report
- PowerPoint deck
- 1-hour virtual report review
- 1 month of phone-based support
What the spread of COVID-19 and Inflation onset have caused, is an upending of key drivers and trends. It can be difficult to know which trends are most likely to rise above the noise in the New Year. It can be even more confusing trying to decide which will resonate most with your brand and customers. This report is a cross-analysis of 237 prediction lists for 2022 put forth by 187 industry experts. In all, more than 1,600 individual predictions were evaluated for their potential during the coming year, with only the most well-supported predictions included.
2022/23 predictions explore:
- Government: cybersecurity, plant proteins, obesity, cognitive & immune function, cannabis
- Technology: e-commerce, BOPIS, frictionless stores, robotics, packaging, cellular agriculture
- Health: microbiome, cognitive function, protein plus, nootropics, immunity, cannabis
- Consumers: phygital, transparency, invisibly healthy, path to purchase, reductarian
- Beverage: zero proof, plant milk, regional global, waking up the senses, functional
- Food: plant-based, global comeback, foodceuticals, animal/plant hybrids, automation
- Travel: digital detox, climate neutral, dark travel, self-care, nomads, food trails
The trends are broken down by macro and micro families, which help to establish their strengths and links to other existing trends. Overlooked trends were identified and added to the report by Culinary Tides, Inc and Menu Matters. Discover Navigation charts with “Ah-Ha Moments” you can use to navigate trends affecting your playground. Each chart focuses on evolving consumer drivers to help focus messaging and products as the year unfolds. By utilizing streaming intelligence techniques, the forecasts anticipate upcoming changes to trend and consumer behavior patterns that will emerge throughout 2022 and into 2023. This helps to translate fragmented trend lists, into actionable strategic intelligence. Knowing which trends best fit your brand, which will resonate most with customers, how long they will last, and where they are headed next can clear a path for meaningful innovation.
This report reveals drivers for the food and beverage industry through 2022/Q1 2023:
- Government
- Health & Health Claims
- Labeling
- Marketing
- Food Safety
- Virtual Safety
- Cannabis
- COVID-19
- Economy
- Sustainability
- Technology
- Safety: Food & Tech
- Marketing
- Social: Connectedness
- Services: Order & Delivery
- Food & Beverage Preparation
- Ingredients
- Health
- GMO
- Sustainability
- Packaging
- Health
- Prevention
- Control
- Trust
- Simplify
- Immune Function
- Cognitive Function
- Other Functional
- Consumers
- Motivation: Experiential, Psychological, Technology
- Behavior
- Health
- Control, Safety, & Security
- Economy: Spending & Saving
- Sustainability
- Travel
- Drives & Behavior
- World Regions
- Themed Travel
- Experiential Travel
- Beverage
- Setting & Experiences
- Themes & Tone / Voice
- Preps, Add-ins & Mixers
- Wine Regions
- Wine Styles & Varietals
- Cocktails & Spirits
- Beer, Cider, & Hard Soda
- Non-Alcohol
- Health
- Economics
- Sustainability
- Food
- Setting, Meal Types & Experiences
- Preparation & Tone / Voice
- Foods & Flavors
- Regional Cuisines
- Desserts & Snacks
- Clusters
- Health
- Economics
- Sustainability
Cost:
- Full Report: Food & Beverage: $3,499.00
- Beverage focused report: $2,999.00
- Food focused report: $2,999.00
All purchases include:
- PDF report
- PowerPoint deck
- 1-hour virtual report review
- 1 month of phone-based support
The 2022/23 report was created in partnership between:
Maeve Webster, MenuMatters.com
Suzy Badaracco, CulinaryTides.com