According to the 2019 Convenience Store News Realities of the Aisle consumer study, when asked what defines convenience, 44 percent of shoppers polled cited quick/quick visit and 13 percent said a store is convenient if it is close, close to home or close to work. Convenience also means “easy.” Specifically, 22 percent of those surveyed defined convenience as easy, 13 percent defined it as easy to get in and out, and 7 percent defined it as easy access. When rating the store they shop most often, respondents gave “excellent/very good” ratings to trip speed (76 percent), friendly staff (64 percent), store organization (63 percent) and cleanliness (63 percent). Conversely, categories with the highest “fair/poor” ratings included price (30 percent), quality of prepared food (21 percent) and loyalty program (19 percent), indicating room for improvement in these areas.
Lightbulb Moment: Convenience equates to location, ease, speed, and organization. These characteristics can also apply to products and layering these attributes can lead to products with a longer lifecycle. Wondering how to do this? That’s where Culinary Tides, Inc. comes in.