A survey has revealed that one in four consumers support a ban on traditionally meat-related words being used for vegetarian products. Ingredient Communications commissioned a survey of close to 1,000 consumers across the UK and US, including vegetarians, pescatarians and meat-eaters. Of those surveyed, 25% disagreed that words like ‘sausage’, ‘burger’ or ‘steak’ should be used in isolation for vegetarian offerings. Vegetarians were the least likely to disapprove of meat-related names, with just 18% supporting the ban. Of the meat-eaters, 26% disagreed that meat-related words should be used for vegetarian products, and 33% of vegans supported the ban.
Lightbulb Moment: One of the most interesting finds was that vegetarians were the least likely to disapprove of meat-related names for meatless products. This is the sort of survey that will capture the attention of government labeling bodies.