Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

According to the World Health Organization (WHO), few dietary guidelines exist that take sustainability into account. Its recently published information sheet ‘A healthy diet sustainably produced’, indicates promoting human and environmental welfare together may provide a winning strategy.  The WHO’s healthy diet recommendations include the consumption of good quality protein, principally unrefined complex carbohydrates in foods that are rich in fiber, vitamins and minerals, and the consumption of fats in moderation.  According to the information sheet, a safe and healthy diet should be sustainably produced and consumed.  The WHO identified food distribution and consumption practices as effecting health and environmental sustainability. 


Lightbulb Moment: Sustainability is a Pandora’s box.  It may have deniers but no adversaries.  The only way to fail at this trend is to not engage.  Tying health and sustainability together in product messaging is marketing gold.  Just make sure your claims can’t be challenged.