For 51% of men, wellness is perceived as nothing more than a buzzword.  When wellness was defined as “the state of being in good health, especially as an actively achieved goal,” 87 percent of men and women responded that physical wellness was most important to obtaining personal wellness, followed closely by emotional wellness (83 percent).  Americans are confused about wellness; 42 percent are unsure or do not think it is easy to define.

Source: jennycraig.com

Lightbulb Moment: Touting an unclear message around health is a sure way to lose consumer trust and gain adversaries.  Having a corporate definition of an unregulated, and poorly defined term, such as “wellness” will help to dissuade these obstacles.