Trends, Foresights, & Insights: Never Miss, or Misread a Trend Again

Industry trend watchers have hinted that interest in following a Low FODMAP lifestyle could grow in popularity to rival the gluten free trend.  Irritable bowel syndrome (IBS) is thought to affect approximately 20% of Brits and Americans, while only 1% of the populations suffers from celiac disease.  What is FODMAP? The lifestyle excludes foods that contain fermentable oligosaccharides, disaccharides, monosaccharides and polyols – short-chain sugars or fibers – the body may have trouble digesting.  Essentially, it’s a diet free from wheat, dairy, lactose and everyday ingredients like pulses, onions, garlic and honey, among others.  It has been found to improve up to 86% of symptoms, which are similar to those caused by a gluten intolerance.


Lightbulb Moment: In short, if consumers understand that this is another medically prescribed diet and not some weight loss miracle then no, it will not be the new gluten free.  If the FODMAP diet is set up as a health angel which will solve all your ails and make you lose weight then yes, buckle up for another diet that unjustly vilifies food groups.  Want to track FODMAP trends going forward? That’s where Culinary Tides, Inc. comes in.