Women’s sports nutrition products lack transparency and receive poor reviews, according to Lumina Intelligence. From the over 4,000 products captured, just 2.1% targeted women. In sports nutrition overall, women get less engagement overall, they get lower scores, and the majority of products aren’t really connecting with their target audience. The research shows that women’s pre-workouts are less likely to announce ingredients levels eg. 6% of pre-workout blends state beta-alanine levels, yet only 37.5% of women’s products do this. Another issue revealed is that smaller serving sizes are leaving women wanting more.
Lightbulb Moment: O-P-P-O-R-T-U-N-I-T-Y. Do I need to say it again? I thought not.